Prof. Tomislav Baković, PhD, represents a scholar whose career has organically developed at the intersection of quality management, innovation, and international business. Born in 1979 in Sinj, he began his academic journey at the Faculty of Economics and Business, University of Zagreb in 1998, where he graduated in 2003 with a major in finance with excellent success (GPA 4.5). Even then, his interest in interdisciplinary areas that would later define his scientific identity became apparent. His master's thesis from 2005 entitled "Application of Quality Management Tools in Croatian Foreign Trade Companies" represents the first step in building a coherent research program that integrates quality management with issues of international competitiveness. His doctoral dissertation "The Impact of Quality and Innovation on the Performance of Croatian Manufacturing Industry" (2010) further solidified this research paradigm, exploring how quality and innovativeness shape competitive advantage in the specific context of Croatian industry.
Research Orientation and Research Interests
The scientific profile of Prof. Baković focuses on carefully studying how quality management, innovation processes, and organizational performance are connected, especially in small open economies. His research program can be organized around three main areas:
First, systematic study of the implementation and impact of quality management systems in Croatian manufacturing companies, with a special focus on export performance. Through a series of empirical studies, he explores how the application of quality management principles contributes to the international competitiveness of domestic industry.
Second, research on innovation as a strategic resource, including implementation of standardized approaches such as the ISO 56002:2019 standard for innovation management. This interest encompasses both technological innovations and organizational transformations that enable innovativeness.
Third, a new and particularly timely area of research: artificial intelligence and digital transformation. In the past two years, Prof. Baković has increasingly directed his research focus toward AI literacy in higher education, the quality of generative AI tools, and the impact of digitalization on international business.